Our story
Palette was born during the pandemic from a desire to bring together artistry, flowers, and exceptional cake. Based in East London, we create bespoke cakes and cupcakes in small batches from our home bakery, carefully crafting each order with attention to both flavour and design. We hope our cakes can be a part of your special day!
After countless hours of recipe testing (and even more cake tasting!), we developed our signature chiffon cake recipe—light, fluffy, and wonderfully moist, while still sturdy enough to support our intricate floral decorations. We believe a beautiful cake should taste just as good as it looks, and we hope our creations can become a memorable part of your special celebrations.
The name Palette is a play on words that reflects the sensory experience we hope to create for our customers. It combines palate, the sense of taste, with an artist's palette—the tool used to blend colours and bring creative visions to life. Together, they represent our philosophy of balancing flavour and artistry in every cake.
Palette was founded by Peggy, whose love for flowers and baking inspired the creation of the business. Growing up, she spent countless hours baking alongside her mother, developing an appreciation for both the joy of sharing food and the creativity that baking allows.
During the pandemic, Peggy pursued her passion for Korean floral piping and earned her Instructor Certificate from the Seoul Flower Cake Association. Seeking to further refine her pastry skills, she later trained at the prestigious Le Cordon Bleu London, graduating with a Diploma in Pâtisserie in 2024.
When she's not baking, Peggy can often be found visiting flower markets, discovering new cafés and bakeries across London, and drawing inspiration from the city's vibrant food and floral scene.
By combining classical pâtisserie techniques with the delicate art of floral cake decorating, Peggy creates cakes that are designed to be as delicious as they are beautiful.
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Learn more about us.
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All ingredients are sourced locally in the UK unless specified in each product page.
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Lead time for a single tier cake, we ask that you allow us 14 days to plan from the initial form to the pick up date. For double tier cakes or wedding cakes please allow a minimum of one month. We allow pick ups at our nearby tube station or DLR. Delivery is not possible at the moment, however we are open to discuss what we can do if this is the only option!
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You’re more than welcome to send us inspirational photos when you place an order to customise the colour palette, or we can discuss what flowers you have in mind!